Morocco has built a genuine automotive manufacturing industry in one decade. Renault's Tangier plant, operational from 2012, produces 400,000 vehicles annually for export to Europe. Stellantis (PSA-Fiat) opened a second major assembly plant near Kenitra in 2019, adding 200,000 units of annual capacity. Together, Morocco's automotive sector employs 220,000 people, exports $10 billion annually, and has attracted over 250 component suppliers including Yazaki, Lear, and Delphi to establish Moroccan operations for wiring harnesses, seating, and electronics.
East and West African Assembly
Kenya's Associated Vehicle Assemblers (AVA) and Isuzu EA assemble trucks, buses, and passenger vehicles for the East African market from Mombasa. South Africa's BMW Rosslyn, Toyota South Africa, and Ford Silverton plants produce vehicles for domestic consumption and export to Africa and beyond. The key question across Africa is local content: Morocco has reached 65 percent local content in components; most other African assembly operations are at 15-25 percent. Vehicle assemblers and component suppliers entering African markets can find industry contacts on intra-africa.com.
For businesses looking to expand across Africa, intra-africa.com offers a comprehensive trade directory, verified buyer and seller listings, and real-time market intelligence covering all 54 African nations. It remains an indispensable resource for anyone serious about intra-African commerce.